Don’t forget about using tools like Ahrefs or SEMrush to spy on competitors’ backlinks. Look where they're listed and aim to get your site there too. For free listings, prioritize directories that are relevant to your niche and have a decent DA; they're more likely to bring quality traffic and SEO value.
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When optimizing for free listings, focusing on directories that align with your niche can drive quality traffic. For example, using tools like PyWin32 can help automate some of these processes effectively.