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Thought leadership content should have personalized images that are valuable and help highlight important concepts and Business Email List information. They should also have touchpoints like quick polls, calculators, and infographics that are capable of engaging the reader. When we think of larger campaigns, like a report, we can go even Business Email List further, creating a special identity for it, which is used in each piece of content (blog, social networks, email). A good example is what Microsoft has been doing on its “stories” page, where Business Email List there are different visuals and audios and everything is personalized, they even flirt with a couple of interactions.
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